Arrowku
Privacy Policy

Summary

Arrowku (formerly Directional Arrows) is a free Android puzzle game intended for all ages. This policy covers on-device game information, automatic Android backups, advertising and support communications.

Age group and children

The game asks for a local age band: under 13, 13 to 17, 18 or older, or prefer not to say. It does not request an exact birthday. No option is preselected and every option provides the same puzzles, modes, earned rewards and practice features. The age band is stored separately on the device and is not included in Android backups or restored after reinstall.

The game does not initialize Google's advertising or consent SDK until an age band is chosen. Players under 13 and players who prefer not to say are treated as children: their ad requests are tagged as child-directed under Google's Families and COPPA settings, are never personalized and are limited to General audience ads. Players aged 13 to 17 are tagged as under the age of consent and receive only non-personalized ads limited to Teen-rated content. There are no player accounts, chat, public profiles or real-money purchases. Parents or guardians may contact mzagames@proton.me about privacy concerns. We investigate and take appropriate action for information under our control.

Play testing release

The Play testing build has all advertising disabled, including for adults. It has no internet or advertising-ID permission and does not initialize advertising or consent SDKs. The advertising practices below describe the separately configured ad-supported release.

Local game information

Completed levels, stars, earned virtual currency, supplies, unfinished puzzles and preferences are stored in Android app-private storage. MZA Gaming does not operate a progress server or offer Google Play Games cloud sign-in. No name, email address or account credentials are required to play.

Automatic saving and Android backup

Progress saves automatically in private files on your device: a campaign-history file and a small current-puzzle snapshot. No manual import, export or backup controls are required. If device backup is enabled, Android may copy these files to the user's configured backup account and use a completed backup to restore the game after reinstall or device transfer. Google/Android or the device's selected system backup provider operates that service under its own policies and device settings. MZA Gaming cannot access your system backup account.

Only these two game-save files are eligible: completed levels, stars, supplies, earned currency, current puzzles and settings. Age choices, advertising consent, advertising/SDK preferences, caches and old document permissions are excluded. After a fresh reinstall, the game asks for an age choice again before any eligible advertising service starts. Automatic recovery depends on device settings, backup completion, the same eligible backup account and Android's restore process; it is not guaranteed to contain your most recent moves.

Uninstalling or clearing app storage removes local progress. A system backup may remain according to your device/backup-account settings. Manage or delete system backups through Android or your backup provider. Resetting progress in the game starts a new local journey and schedules it for a later system backup; an older backup may remain until the system updates it. Manual documents created by older game versions are no longer read or updated; those existing documents are not deleted by this update. Resetting progress does not reset the separately stored age choice.

Advertising

The ad-supported release uses Google AdMob for every age band, with the age-appropriate settings described above. For players who select 18 or older, Google's User Messaging Platform asks for consent where the law requires it, and ads may be personalized only as that choice allows; adult ads are limited to Teen-rated content. Non-personalized or child-directed ads still involve some data processing.

Google Mobile Ads automatically collects and shares IP address, app and ad interactions, diagnostic information and device/account identifiers, including advertising identifiers where permitted, for advertising, analytics and fraud prevention. IP addresses may indicate approximate location. The game does not request precise GPS location. Google states that its Mobile Ads SDK encrypts collected data in transit using TLS. Processing and retention depend on Google's policies, account configuration and applicable privacy choices.

Placements are a bottom banner, an optional ad break after every few completed levels (never during a puzzle) and optional rewarded ads. Rewarded ads play only after the player chooses to view one. Playing, earning regular supplies, using free practice, retrying and undoing do not require watching ads. An adult can revisit available advertising privacy choices in Settings. Changing privacy choices does not necessarily remove all advertising-related processing. Previously transmitted data is not erased by resetting the age choice or uninstalling.

Google's SDK disclosure: https://developers.google.com/admob/android/privacy/play-data-disclosure

Google's Privacy Policy: https://policies.google.com/privacy

Permissions and security

The game may use vibration for touch feedback. The ad-supported build also uses internet and network-state permissions and advertising identifiers where Google permits them for the player's age band; child-directed requests are handled under Google's child-directed treatment. The Play testing build does not have network or advertising-ID permissions. No contacts, camera, microphone or broad storage access is requested. Network configuration blocks cleartext traffic and trusts system certificates. Restored progress is normalized before the game uses it. No electronic storage or transmission method can guarantee absolute security.

Support and sharing

If you contact MZA Gaming, we receive your email address and message. We use them to respond, investigate problems and handle privacy requests, retaining correspondence only as long as reasonably necessary for those purposes and applicable legal obligations. Do not send passwords or unnecessary sensitive information. Your email provider processes correspondence under its own policies.

Advertising information is processed by Google and its providers under Google's policies. Android or your selected system backup provider handles automatic backups. MZA Gaming does not upload local progress to its own server. External websites and advertisements have their own privacy practices.

Your choices and rights

You can clear local app storage, reset progress, manage system backups through Android/your backup account, or reset the local age choice from Settings. An age reset stops game ad requests until a new age band is chosen and discards cached ads; information already sent remains subject to Google's handling.

Depending on your location, you may have rights to access, correct, delete or restrict processing of personal information, withdraw consent, or complain to a data protection authority. Contact mzagames@proton.me about information controlled by MZA Gaming. Google and system backup providers have their own privacy tools for information they control. MZA Gaming cannot retrieve progress stored only on your device or guarantee deletion of information independently controlled by Google or your system backup provider. No publisher-operated deletion of advertising identifiers is currently offered.

Changes and contact

We update this policy when the game or its data practices change, revise its effective date, and provide additional notice or request consent where required.

Questions about this policy: mzagames@proton.me